Reaction.cam is a platform for up and coming artists to grow their audience via fan-made reaction videos.
A “reaction video” is a video of someone watching and commenting on another video. This simple format, akin to more traditional commentary shows of mainstream TV, has become incredibly popular on YouTube. Especially in hip hop, reaction videos to popular songs receive hundreds of thousands of views which also serve to boost the original track’s popularity. Reaction.cam provides tools for fans to easily create reaction videos and artists to request and manage reactions to their content, turning a one way relationship into a social dynamic where fans react to and share their favorite tracks.
Founded by two former Spotify executives, Reaction.cam is proudly built in New York City by a small team of designers, product developers and community managers.
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